Princess Diana lingerie ad: Distasteful or not?

September 2, 2010

Princess Diana lingerie ads do exist and they are causing quite the controversy in China. A company in the country unveiled a line of underwear that they are promoting via the likeness of the late Princess of Wales. And it just so happens that this is the 13th anniversary of her death! See the controversial ad and other photos here!

princess diana

Have you seen the Princess Diana lingerie ads that are sparking so much controversy? Wow, I cannot believe that a company would go as far as using the late Princess as their marketing tool, but it sure is giving them the attention they are wanting.

While the ad doesn’t use an exact photo of the late Diana, the model is undeniably a lookalike to her. The ad shows the model acting as a Princess, tiara and all! With a slogan like “Feel the romance of British royalty”, there is no mistaking the reference to the Princess of Wales.

The poster can been seen on large billboards throughout China and is exposed to millions on a daily basis.

So what do we know about the company producing and promoting the lingerie? Jealousy International is a company that according to its website describes the range and Diana’s fashion sense to being “French Romantic”. A slogan on their website prompts buyers to “Free your mind, free your style”.

Nothing like trying to capitalize on the anniversary of Di’s death and the popularity that the Princess had worldwide.

I am sure that Prince Charles and company are not thrilled to hear this considering even individuals in China are appalled. China resident Sam Chambers told a source, “I was just going to collect my baggage from the carousel when I saw it flash up on a rolling advertising screen and couldn’t quite believe what I was seeing.”

Check out the controversial Princess Diana lingerie ad photo here. Let me know what you think in the comment section below. Is this distasteful?

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Photos: ITN/

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10 Responses to “Princess Diana lingerie ad: Distasteful or not?”

  1. 1
    Stacy Says:

    Wow that is really offensive! I can’t believe what some people will do for money.

  2. 2
    Joan Says:

    Man, I’m no PC warrior, but sheesh, a Princess dies in a horrific car accident, and some schmuck makes an ad that even closely resembles her in her skivvies?! wtf.

  3. 3
    Danity Says:

    I know, I think it is messed up

  4. 4
    Rachelle Says:

    Man that is totally wrong and offensive.

  5. 5
    MNW Says:

    My sister has a nice collection of Princess Diana memorabilia, including British collectors stamps. None of them show her in her skivvies tho… I think?

  6. 6
    Jeanette Says:

    I cannot believe they had the balls to use a Princess Di lookalike to hawk their lingerie. Just sick and wrong!

  7. 7
    Sandy Says:

    Distasteful? Umm…YES!!!

  8. 8
    Jen Says:

    hahah! @ MNW heck to the nawwww! very distasteful!

  9. 9
    Miriam Says:

    Distasteful, disrespectful, the act of a coward to do this, gold-diggers, jerks, I can go on forever, I adore Princess Diana

  10. 10
    Thong Says:

    Wonderful blog entry. You definitely understand what you are talking about here. Im so happy I was able to find this site. I look to see more great writing from you. Keep up the great work.