David Abernathy Is Cars.com Superbowl Commercial

February 1, 2009

Every year about this time, families and friends gather in front of the biggest television they can find to watch the Super Bowl. And while this year’s football game is actually a fantastic game to watch, it’s the commercials we all wait for. You wait until the game is on to grab another beer or use the ladies’ room; everyone stops talking when the commercials come on. One of funnier commercials this year was for Cars.com, which features a young man named David Abernathy.

David Abernathy – Cars.com Super Bowl Commercial

The commercial starts with the birth of a child, a brilliant child named David Abernathy who shakes the doctor’s hand to congratulate him on a good delivery. In grade school, he wins over an older girl with the simple line, “call me”. He’s a hero who saves the class rabbit and goldfish and performs open heart surgery with a clicky ball point pen. Yep, a downright genius.

But even David Abernathy is scared of buying a car. But he is smart enough to get help from cars.com.

That’s the basic premise of the David Abernathy commercial, and from the looks of it, it’s going to be successful. People will remember David Abernathy, and now they’ll probably go to cars.com.

See more Super Bowl Commercials below.

careerbuilder.com Super Bowl Commercial

Pedigree Super Bowl Commercial

Hyundai Super Bowl Commercial

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6 Responses to “David Abernathy Is Cars.com Superbowl Commercial”

  1. 1
    BJ Says:

    I would have to disagree with you about the cars.com commercial. I found it boring, smug, forgetable, and most of all… One of the WORST branding jobs in a commercial that I have ever seen (cars.com is only seen 2 or 3 times)

  2. 2
    jeff Says:

    I thought the cars.com commercial was the best one of the night. It was the only one that was memorable.

  3. 3
    Mike Nelson Says:

    BJ is right. The setup was too long, the product reveal too short and without impact, and I forgot the guys name immediately. It might as well have been Joe Shmoe, at least I would have remembered that.
    Considering that cars.com derives its revenue from car dealers, it seems to me that portraying their golden goose as evil and threatening enough to bring “Mr. Smug and Over-confident” to his knees wouldn’t make their dealer clients very happy.

  4. 4
    Mike Nelson Says:

    …and the never-ending repetition in the careerbuilder.com commercial was so annoying that if it ever comes on again, I’m switching channels.

  5. 5
    Cappola Says:

    Thank you for your subject,

    1807 Koxp, 1807 Series Counter Strike

  6. 6
    Shrewsberry Says:

    nice post, thanks for admin… (automotive world