Hayden Panettiere Is The New Face Of Candie’s (Photos)

June 7, 2008

Heroes beauty Hayden Panettiere is the new face of Candie’s. The brand has chosen Hayden as their “it girl�? for the ad campaign. Much like its previous campaigns with stars such as Fergie, Hilary Duff, Destiny’s Child, Ashlee Simpson, Ashanti, Ciara and the Dixie Chicks, Candie’s will incorporate Hayden’s music into the multi-million dollar ad campaign. Hayden’s fist single, Wake Up Call, will be released digitally on August 5th–just in time for back-to-schoolers.

Candie’s new campaign will feature a cable and network TV ad, a print campaign and a music video for Hayden’s single. Dari Marder, Chief Marketing Officer for Iconix Brand Group, which is the parent company of Candie’s, said:

“When we look for our talent, we always look for the ‘it girl’ in pop culture. We really feel our customer connects with music…it’s a great formula.�?

No doubt Hayden is the right girl for Candie’s with their fresh and youthful looks. Hayden looks amazing in their fun and colorful ads.

Hayden Panettiere’s debut album is set to be released by Hollywood Records in 2009.

See more photos and video below.

Hayden Panettiere Candie’s Video

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