Beyonce is in a new print ad for American Express. This shot is one of a series of celebrity American Express â€œAre you a Cardmember?ï¿½? print ads. Beyonce is wearing a gold dress with a leopard fur coat over her right arm, (I hope it isn’t real) and her mother Tina Knowless in black – wearing an identical coat- is in the car. Beyonceâ€™s ad was photographed by Annie Leibovitz and it will appear in magazines in mid-September.