Adele is back with a new song and a music video, ‘Hello’ released simultaneously. If the return of the multi-Grammy winning singer-songwriter extraordinaire were not exciting enough, she’s also made history with the new Xavier Dolan-directed video which, needless to say, has gone instantly viral.
Yes, the anticipation has reached an all time high, now that we know that the new album from Adele, is titled ’25’ and it’s due out on November 20th. It’s her first album since 2011 when her groundbreaking ’21’ album was not just a chart topper all over the world, but a triumph for an artist who won much acclaim and many awards — not least, six Grammys — for being uncompromisingly herself in her songwriting, her voice and her persona.
And now, as she returns in ‘Hello,’ word comes, that this is the first-ever music video to be partially shot in IMAX, via the company’s official Twitter. The director of the somber, and extremely absorbing video is the celebrated Canadian filmmaker who made a brilliant directorial debut with ‘I Killed My Mother’ which was followed by ‘Heartbeats.’ Co-starring with Adele in the video is the actor and Grammy-nominated music artist Tristan Wilds (HBO’s’The Wire’) portraying her former love interest, in a series of poignant flashback scenes all shot on location near Montreal.
The song is a brooding and ponderous one, in the very best sense. You can easily put the song itself on repeat for quite a while — in part to make up for the long wait for new music from Adele — and the same is true for the gorgeously melancholic video.
In an interview with the BBC, Adele opened up about the song and about her return to the music scene after the long absence, saying, “I obviously want people to like it.” She goes on to describe the song as “very intimate” and “conversational” adding,”I’m singing very high up in that chorus, trying to have a Meatloaf moment or something.”
The song has, of course, been well received to say the very least, as has the music video. Between topping iTunes charts worldwide and racking up immense numbers of views on YouTube (more than 2 million within hours), it’s clear the world is more than ready for Adele and the new album.
You can see Adele’s ‘Hello’ music video below!
Pictures: PR Photos