Hilary Duff’s ‘Sparks’ music video has quite a twist; it features actual footage from her Tinder dates. The former Disney star caused a stir when she announced she was using the dating app, and now, we can watch her in her pursuit of romance.
As recording artists seek new ways to invigorate the music video genre it can be fascinating (or not!) to see the results. Hilary Duff has definitely landed in the fascinating territory and her approach, bringing the viewer along on her dating escapades, is something completely new.
Hilary Diff is definitely making a comeback as a recording artist; her last album ‘Dignity was released in 2007. ‘Sparks’ is from her new album, ‘Breathe in, Breathe out’ which is due out in June.
But how do you get people interested in your new single? Well, in a play on words, you reveal what it’s like being single and using the most up-to-the-minute dating app Tinder! Now she shows us she is squarely in the up-to-the-minute era, as you can’t get much more current than Tinder.
The song lyrics are filled with seductive lines like “Turn the lights down low and kiss me in the dark /
Cause when you’re touching me baby I see sparks…” But instead of the usual music artist paired with ultra-handsome model/actor as love interest, instead, we get a quasi-documentary exploration of what it’s like to try to hook up with someone so as to get to the sparks.
There are the dating scenes and they are intercut with Hilary Duff giving an interview to a radio station and talking about why she is using the app to find a date. Yes, we’re far away from the Disney star days and, the days of her married life with her now former husband Mike Comrie. This is an entirely new look for the returning pop music star.
In fact, in a moment of instruction, Hilary Duff is seen telling her friends matter of factly, “I wanted to know what it is to connect with someone. And what it is that gives you those sparks.”
Well, needless to say, the music video has gotten a lot of attention, as it echoes the experience of untold numbers of people who are perhaps even as they’re watching using Tinder themselves.
Without delay, you too can watch Hilary Duff scoring dates on Tinder in the ‘Sparks’ music video below!
Pictures: PR Photos