The Jessica Simpson swimwear collection was a smashing success at the Mercedes-Benz Fashion Week show in Miami Beach. See the photos below.

See much more right here!

Other participants included luxury Italian designer “Miss Bikini” and the Australian swimwear collection of Zimmermann.

But the highlight was surely Jessica Simpson’s swimwear which features three styles:

“All American Girl�? features red, white and blue designs.
“Boho Girl�? features earth tones and silver jewelry.
“Retro Hawaiian Girl�? features bright and natural combinations.

The fashion line includes form-fitting two-pieces and more modest one-piece suits. Jessica personally selected the models who appeared on the catwalk (see below). She also sports a perfume collection, skincare products, and a shoe and clothing line. Jessica Simpson is building a women’s apparel empire!




Miss Bikini will be distributed in luxury retail boutiques and better department stores throughout the USA. The company will also conduct trunk shows and seek to secure customized store sections in order to show the Miss Bikini swimwear and cover-ups along with their licensed products such as watches, footwear and other accessories. Inspired by the affluent woman traveler, combinations of sophisticated color palettes alternating with floral patterns, radiant crystals, sparkling jewels, and decorative sequins allow a refined look made of natural fabrics to complete the perfect sun decor.

More pictures and video from Fashion Week are below.




Video of Jessica Simpson Swimwear – Mercedes Benz Fashion Week – Miami Swim


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