Snow Patrol has released the music video for their song ‘In The End’ that comes off of their studio album, Fallen Empires, just released on January 10th.
Debuting a new style, the video showcases Snow Patrol’s front man Gary Lightbody all decked out in a tuxedo, with a new hairstyle to boot. The video also features scenes of bright lights, a big theater stage with a dancing couple, and a back up band all donning white formal wear. Discussing their work on the video, Lightbody explained the band’s approach to their third music video released from the Fallen collection.
“My idea was to make an MGM musical style video,” Gary shared. “The incredible Brett Simon (who directed the last two also) again took my kernel of an idea scrawled drunkenly on the back of a cocktail napkin and turned it into something truly magical and way beyond anything I could have imagined or hoped for.”
“We had two wonderful dancers (Rhapsody and Jared) who played our very own Fred and Ginger,” Lightbody stated. “Such a lovely day and the video is going to look so beautiful. We have now made three great videos for this album but this one is already my favorite. That said, I’ve never had more fun on a set than I did at the ‘Called Out in the Dark’ shoot, but in terms of visual delight, I can tell this one is gonna top them all.”
The ‘In The End’ video was shot in Los Angeles, and was directed by Brett Simon, who also directed Snow Patrol.
Watch Snow Patrol’s ‘In The End’ music video below and tell us what you think of their latest efforts.
Credit: HRC/Carrie Davenport/Lia Toby