Each year the MAC AIDS Fund is supported by this awesome campaign. This year the Lady Gaga Mac Viva Glam makeup and commercial are trying to bring the total raised to a record breaking $250 million! Get all the juicy details, with more photos and videos below.
The crazy singer has been promoting her efforts openly, including wearing the outfit in that photo above to spread the word about condoms. Now she’s got lipsticks to sell for the cause!
This is the 20th anniversary of the Mac Viva Glam campaign and they have raised more than $200 million so far. Last year was Lady Gaga’s first time participating and she worked with Cindy Lauper. It was a fun video where they tried to make safety exciting!
This year the ad just features the ‘Born This Way’ singer in a more natural and glamorous light. Though last year her color was “bubble-gummy pink” this time she went for a nude color called “Gaga 2.” The creators of the campaign worked closely with her to make the product reflect their attitude and the star’s. James Gager, the SVP and Creative Director said:
“I think Gaga herself has moved into nude tones, and we didn’t want to shoot something that was out of place. So she was actually part of the inspiration.”
The music star is very passionate about her cause and feel blessed to have the ability through her fame to help. Don’t miss a more in depth interview with her here.
I think the short film is beautiful and achieves exactly what they team was going for. But don’t take my word for it. Watch the Lady Gaga Mac Viva Glam video here and tell me what you think about it. Also enjoy these pictures and then leave me your comments below.
Photos: www.wenn.com/Ivan Nikolov, Adriana M. Barraza, DJDM, Will Alexander / Stuart Castle